Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization.
Search engine optimization (SEO) is an essential practice for any website looking to improve its visibility and attract more organic traffic. In today's digital age, most users rely on search engines like Google, Bing, or Yahoo to find information, products, and services they need.